Flag Inc. led an end to end campaign in partnership with Brompton Bike to launch the new C Line bike — shaping the narrative, building the world, and driving the momentum behind Brompton’s most important release of the year.
Produced in Manchester, the campaign is an ode to movement & journey; taking cultural influences from the citys' rich heritage aswell as its bustling metropitan community. Flag INC Positioned the C Line as a modern mobility essential for urban life — while staying true to Brompton’s British design heritage. We developed a campaign look and feel that blended utility with lifestyle — for the commuter, the explorer, and the design-conscious rider.
From city streets to studio, Flag INC produced a suite of film, photography, and social content to fuel every platform.The C Line launch didn’t just make noise — it moved people. With Flag Inc. as their partner, Brompton reintroduced their most iconic bike to a world ready for the ride.
