ECCO and RAL7000STUDIO came together in a collaboration that transcended footwear—this was a meeting of minds, a fusion of design, innovation, and self-expression. FLAG INC was entrusted with crafting a campaign to illustrate a powerful reflection of identity, movement, and creative belonging.
FLAG INC aimed to portray deeper themes of collaboration and individuality, connecting ECCO’s design philosophy with conceptual storytelling demonstrated as a distinctive element by RAL7000STUDIO. From treatment to final film edit and grade, the production was handled in-house by FLAG INC, ensuring continuity and creative integrity throughout.
The campaign was built on a simple yet effective idea: what we wear is an extension of who we are. The film didn’t just promote products; it told a story of people—individuals who move freely, create without limits, and find community in their expression. Every frame was intentional, capturing the raw textures of urban spaces, the rhythm of everyday life, and the intimate moments of self-discovery.
From the very start, authenticity was key. FLAG INC assembled a local creative team in Copenhagen, drawing from a network of artists, designers, and storytellers who understood the spirit of the city. The result? A campaign that depicted Scandinavian style–balancing simplicity with elegance. The campaign was distributed across social media, retail spaces, and e-commerce, weaving a visual narrative that resonated far beyond the screen. It wasn’t just about a shoe—it was about a feeling, a mindset, a shared creative pulse. Through movement, light, and storytelling, FLAG INC built a world where self-expression is limitless, identity is fluid, and community is at the heart of innovation.
