In 2024, FLAG INC embarked on a transformative 12-month partnership with Patrón, documenting immersive moments embodying community, culture, and celebration. Anchored in a shared heritage with Ixchel, a vibrant new Mexican restaurant nestled in the heart of Kings Road, where the passion for Mexican culture seamlessly met the artistry of Patrón’s tequila.
The partnership between FLAG INC distilled with Patrón truly came to life during London Fashion Week’s 40th anniversary. The opportunity was seized to produce the perfect platform to celebrate the synergy between fashion and hospitality—two industries with multidimensional creative aspects and a natural ability to evolve together as dynamic collaborators.
Visionaries from the fashion, art, and design industries gathered for an intimate dinner with 30 guests. They conversed under lampshades shaped like sombreros, with dimly lit golden lights emitting warmth in solidarity. As conversations flowed and laughter filled the air, the ambiance nurtured a desire to share experiences and anecdotes, setting the stage for a night brimming with connection and creativity.
The FLAG TWINS commissioned a bespoke cocktail for the occasion entitled “Lunar Moon,” with help from Miguel, a mixologist for Ixchel. This cocktail is a vibrant homage to Mexico’s cultural heritage, with tequila as its soul. Patrón’s tequila is born from the nectar of agave and then patiently matures in artisan oak barrels. The rich tapestry of flavor channels their story straight to Ixchel’s bar, infusing each sip with tradition. The Lunar Moon is now a permanent fixture on Ixchel’s menu with a celestial nod to the project’s vision.
The event became a testament to the symbiotic relationship between food, fashion, and hospitality, solidifying FLAG INC’s proficiency in aligning existing and new clients to curate unforgettable experiences.
