The Ordinary opened a large-scale “brand universe” pop-up in the UK to promote its new product and help demystify skin care science.Taking place from 25 to 26 January, ‘The Ordinary Unlocked’ activation promised to bring the ‘brand to life’ via interactive experiences, art installations and product explorations.
FLAG INC was tasked with providing Music direction across the three days via HE&D - giving the space a "vibey identity" as well as enhancing the audience experience.
This included express facials using some of the brand’s most popular products and an array of masterclasses on common skin care concerns and misconceptions.
Attendees also got the chance to have a look at the Deciem-owned brand’s new launch – The Ordinary GF 15% Solution (pictured above).
"Visitors will encounter a series of immersive and interactive experiences within the pop-up space inspired by some of our most-loved products, as well as our newest innovation The Ordinary GF 15% Solution,” a spokesperson for The Ordinary told Cosmetics Business.
