Flag Inc. and The Ordinary Launch 'Skincare Files' — A Bold, Insight-Driven Campaign That Redefines Everyday Beauty.
Once again Flag inc. joined forces with long-term partner The Ordinary to launch 'Skincare Files', a boundary-pushing project designed to spark real, honest conversations around skincare and self-image.
Blending Flag Inc.’s creative storytelling with The Ordinary’s science-led ethos, Skincare Files brings to life a series of raw, documentary-style profiles, digital activations, and IRL touchpoints that peel back the layers of skincare culture—what we buy into, why we use it, and how we really feel about it.
The collaboration continues the shared mission of both Flag inc & The ordinary to challenge conventions in the beauty space and put transparency at the forefront—whether in ingredients or narratives.
From conception to launch, Skincare Files stands as a testament to what’s possible when creativity and integrity meet. The response has been overwhelmingly positive, with audiences praising the campaign’s honesty, relatability, and fresh approach.
