BROMPTON
THE CYCLE OF JOURNEY
Flag Inc. led an end to end campaign in partnership with Brompton Bike to launch the new C Line bike — shaping the narrative, building the world, and driving the momentum behind Brompton’s most important release of the year.
Produced in Manchester, the campaign is an ode to movement & journey; taking cultural influences from the city' s rich heritage as well as its bustling metropolitan community.
Flag INC Positioned the C Line as a modern mobility essential for urban life — while staying true to Brompton’s British design heritage. We developed a campaign look and feel that blended utility with lifestyle — for the commuter, the explorer, and the design-conscious rider
Cultural adaptation of a renowned British heritage brand: Brompton Bicycles
Over 500k social media impressions
Crafting a Compelling Concept: Developing a central, creative theme that aligns with the brands values and speaks directly to the audience's aspiration
The Overview:
Flag Inc. led an end to end campaign in partnership with Brompton Bike to launch the new C Line bike — shaping the narrative, building the world, and driving the momentum behind Brompton’s most important release of the year.
Produced in Manchester, the campaign is an ode to movement & journey; taking cultural influences from the city' s rich heritage as well as its bustling metropolitan community.
Flag INC Positioned the C Line as a modern mobility essential for urban life — while staying true to Brompton’s British design heritage. We developed a campaign look and feel that blended utility with lifestyle — for the commuter, the explorer, and the design-conscious rider
Cultural adaptation of a renowned British heritage brand: Brompton Bicycles
Over 500k social media impressions
Crafting a Compelling Concept: Developing a central, creative theme that aligns with the brands values and speaks directly to the audience's aspiration
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