KURT GEIGER
Fridays are for Giving Back
As part of FLAG INC’s ongoing FLAG Fridays initiative, the team partnered with the Kurt Geiger Kindness Foundation to create an opportunity rooted in access, education, and future talent.
From a wider group of 60 students, 10 were selected to take part in an exclusive workshop experience at Sony Studios—offering a behind-the-scenes introduction to the music industry and the pathway to becoming an A&R.
Throughout the day, students were immersed in the realities of the role: discovering how artists are identified, developed, and brought to market. The session combined practical insight with open conversation, giving participants direct exposure to industry thinking, creative processes, and career possibilities that are often out of reach.
Reinforcement of FLAG INC’s commitment to community, education, and cultural impact
From conceptualization to execution, we created a scalable format for future youth engagement and mentorship opportunities
Facilitated direct engagement with industry professionals and creative environments
The Overview:
As part of FLAG INC’s ongoing FLAG Fridays initiative, the team partnered with the Kurt Geiger Kindness Foundation to create an opportunity rooted in access, education, and future talent.
From a wider group of 60 students, 10 were selected to take part in an exclusive workshop experience at Sony Studios—offering a behind-the-scenes introduction to the music industry and the pathway to becoming an A&R.
Throughout the day, students were immersed in the realities of the role: discovering how artists are identified, developed, and brought to market. The session combined practical insight with open conversation, giving participants direct exposure to industry thinking, creative processes, and career possibilities that are often out of reach.
Reinforcement of FLAG INC’s commitment to community, education, and cultural impact
From conceptualization to execution, we created a scalable format for future youth engagement and mentorship opportunities
Facilitated direct engagement with industry professionals and creative environments