MISSOMA
The Art of Duality
Introducing the Kinetic Collection - a formidable expression of duality, where the timeless strength of family (kin) converges with the dynamic force of motion. A collection that embodies the magnetic pull between those we love and the power that propels us forward.
When FLAG INC joined The Flag Twins on this project, our goal was simple: create a campaign that would reflect the collection’s nucleus – full of vibrancy, momentum, and a sense of purpose.
Every detail was carefully designed to capture the intersection of personal connections and the accelerating power of life itself.
FLAG INC led the production of every aspect of the campaign, from inception to execution.
The initial step was to brainstorm innovative marketing strategies that positioned the collection at the heart of the conversation, igniting widespread interest. This was followed by a full scale campaign that turned heads and generated buzz across fashion and lifestyle media.
To encapsulate the collection, a range of exclusive events were hosted that immersed attendees in the world of the Kinetic Collection, making them feel part of a movement that goes beyond just jewellery.
UK, EU, ASIA & USA Market campaign rollout –the project was captured across these territories.
Rollout of products across major retailers including: Liberty London, Harvey Nichols & Selfridges.
Over 15 Million + Impressions across Press, Social Media + News
The Overview:
Introducing the Kinetic Collection - a formidable expression of duality, where the timeless strength of family (kin) converges with the dynamic force of motion. A collection that embodies the magnetic pull between those we love and the power that propels us forward.
When FLAG INC joined The Flag Twins on this project, our goal was simple: create a campaign that would reflect the collection’s nucleus – full of vibrancy, momentum, and a sense of purpose.
Every detail was carefully designed to capture the intersection of personal connections and the accelerating power of life itself.
FLAG INC led the production of every aspect of the campaign, from inception to execution.
The initial step was to brainstorm innovative marketing strategies that positioned the collection at the heart of the conversation, igniting widespread interest. This was followed by a full scale campaign that turned heads and generated buzz across fashion and lifestyle media.
To encapsulate the collection, a range of exclusive events were hosted that immersed attendees in the world of the Kinetic Collection, making them feel part of a movement that goes beyond just jewellery.
UK, EU, ASIA & USA Market campaign rollout –the project was captured across these territories.
Rollout of products across major retailers including: Liberty London, Harvey Nichols & Selfridges.
Over 15 Million + Impressions across Press, Social Media + News
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