

THE ORDINARY
SKINCARE 101
At the start of 2025, The Ordinary opened its doors to host a large-scale brand universe pop-up in the UK, promoting its new seasonal products & educating the wider community on Skincare Science.
The activation promised to bring the ‘brand to life’ via interactive experiences, art installations and product explorations.
FLAG INC was tasked with providing Music direction across the three days via HE&D - giving the space a vibey identity as well as enhancing the audience experience.
3 Day Activation hosted at Protein Studios, Shoreditch.
1500-2000 visitors (footfall) during the activation.
Featured on Business Insider, Sheer Luxe + More.
The Overview:
At the start of 2025, The Ordinary opened its doors to host a large-scale brand universe pop-up in the UK, promoting its new seasonal products & educating the wider community on Skincare Science.
The activation promised to bring the ‘brand to life’ via interactive experiences, art installations and product explorations.
FLAG INC was tasked with providing Music direction across the three days via HE&D - giving the space a vibey identity as well as enhancing the audience experience.
3 Day Activation hosted at Protein Studios, Shoreditch.
1500-2000 visitors (footfall) during the activation.
Featured on Business Insider, Sheer Luxe + More.

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