THE ORDINARY
REDIFING BEAUTY
Flag Inc. and The Ordinary Launch 'Skincare Files' — A Bold, Insight-Driven Campaign That Redefines Everyday Beauty.
Once again Flag Inc. joined forces with long-term partner The Ordinary to launch 'Skincare Files', a boundary-pushing project designed to spark real, honest conversations around skincare and self-image.
Blending Flag Inc.’s creative storytelling with The Ordinary’s science-led ethos, Skincare Files brings to life a series of raw, documentary-style profiles, digital activations, and IRL touchpoints that peel back the layers of skincare culture—what we buy into, why we use it, and how we really feel about it.
The collaboration continues the shared mission of both Flag inc & The ordinary to challenge conventions in the beauty space and put transparency at the forefront—whether in ingredients or narratives.
Successful delivery & promotion of NEW Ordinary skincare products.
Continued partnership with long-standing clients
The Overview:
Flag Inc. and The Ordinary Launch 'Skincare Files' — A Bold, Insight-Driven Campaign That Redefines Everyday Beauty.
Once again Flag Inc. joined forces with long-term partner The Ordinary to launch 'Skincare Files', a boundary-pushing project designed to spark real, honest conversations around skincare and self-image.
Blending Flag Inc.’s creative storytelling with The Ordinary’s science-led ethos, Skincare Files brings to life a series of raw, documentary-style profiles, digital activations, and IRL touchpoints that peel back the layers of skincare culture—what we buy into, why we use it, and how we really feel about it.
The collaboration continues the shared mission of both Flag inc & The ordinary to challenge conventions in the beauty space and put transparency at the forefront—whether in ingredients or narratives.
Successful delivery & promotion of NEW Ordinary skincare products.
Continued partnership with long-standing clients
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