LOUIS VUITTON
LVRS
Louis Vuitton was enthralled to reintroduce the brand to its audience; marking a new chapter under Pharrell Williams' creative direction.
The SS25 collection was a cultural inflection point with Pharrell Williams as the brand embraced an era of bold reinvention, intertwining streetwear staples with haute couture.
FLAG INC was assigned to execute a tailored event that incorporated an exclusive affair to entertain Louis Vuitton’s VIP customers and its exclusive London community. Alongside our partners at Selfridges & The Other House, both venues were reimagined as a transient dreamscape; An ode to the SS25 collection’s ethos, encapsulating a world vibrating with rhythm, rebellion, and refinement.
The atmosphere was inflated by an electrifying live performance by special live performance guests as the sonic spectacle pulsed through the space, channeling the collection’s energy.
Successfully communicated the SS25 collection brief and strongly reaffirmed Louis Vuitton’s dominance as not only a luxury brand, but as a pioneering force in fashion and culture.
Over 300+ accommodated guests.
Featured on London Standard “Thursday Evening Guide”
The Overview:
Louis Vuitton was enthralled to reintroduce the brand to its audience; marking a new chapter under Pharrell Williams' creative direction.
The SS25 collection was a cultural inflection point with Pharrell Williams as the brand embraced an era of bold reinvention, intertwining streetwear staples with haute couture.
FLAG INC was assigned to execute a tailored event that incorporated an exclusive affair to entertain Louis Vuitton’s VIP customers and its exclusive London community. Alongside our partners at Selfridges & The Other House, both venues were reimagined as a transient dreamscape; An ode to the SS25 collection’s ethos, encapsulating a world vibrating with rhythm, rebellion, and refinement.
The atmosphere was inflated by an electrifying live performance by special live performance guests as the sonic spectacle pulsed through the space, channeling the collection’s energy.
Successfully communicated the SS25 collection brief and strongly reaffirmed Louis Vuitton’s dominance as not only a luxury brand, but as a pioneering force in fashion and culture.
Over 300+ accommodated guests.
Featured on London Standard “Thursday Evening Guide”
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