PATRON
Cultural Ties
In 2024, FLAG INC embarked on a transformative 12-month partnership with Alcohol giant Patrón: documenting immersive moments, embodying community, culture, and celebration. Anchored in shared heritage, FLAG Inc commissioned Ixchel, a vibrant new Mexican restaurant nestled in the heart of Kings Road to be used as the epicentre of the collaborations celebrational activities.
The partnership between FLAG INC distilled with Patrón truly came to life during London Fashion Week’s 40th anniversary. The opportunity was seized to produce the perfect platform to celebrate the synergy between fashion and hospitality—two industries with multidimensional creative aspects and a natural ability to evolve together as dynamic collaborators.
FLAG Inc hosted a curated guestlist of 30 Visionaries from the fashion, art, and design industries for an intimate dinner.
The team designed a bespoke cocktail for the occasion entitled “Lunar Moon", which is now a permanent fixture on the Ixchel cocktail menu.
Alongside our trusted suppliers, we produced an additional 100+ Guestlist soiree, featuring a host of celebrity & VIP guests to enhance the fashion week celebrations.
The Overview:
In 2024, FLAG INC embarked on a transformative 12-month partnership with Alcohol giant Patrón: documenting immersive moments, embodying community, culture, and celebration. Anchored in shared heritage, FLAG Inc commissioned Ixchel, a vibrant new Mexican restaurant nestled in the heart of Kings Road to be used as the epicentre of the collaborations celebrational activities.
The partnership between FLAG INC distilled with Patrón truly came to life during London Fashion Week’s 40th anniversary. The opportunity was seized to produce the perfect platform to celebrate the synergy between fashion and hospitality—two industries with multidimensional creative aspects and a natural ability to evolve together as dynamic collaborators.
FLAG Inc hosted a curated guestlist of 30 Visionaries from the fashion, art, and design industries for an intimate dinner.
The team designed a bespoke cocktail for the occasion entitled “Lunar Moon", which is now a permanent fixture on the Ixchel cocktail menu.
Alongside our trusted suppliers, we produced an additional 100+ Guestlist soiree, featuring a host of celebrity & VIP guests to enhance the fashion week celebrations.
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